Both the fashion and technology industries are dynamic. Changes occur fast, technology and fashion are usually made obsolete in a very short period of time. A perfect example is the boom box. It would allow a user to carry their favorite songs and radio stations. It also provided users with the freedom to make copies of cassettes. The boom box was so popular that many movies in the 1980s had a boom box. This only increased the popularity of the boom box. In the 1990s the Walkman, which was more convenient, was invented. A decade later the music experience became even more personal with the invention of the iPod. These devices demonstrate the relationship between fashion and technology. Fashionable technology usually has a larger impact than non-fashionable technology.
Christopher Burch is a believer in the synthesis between fashion and technology. He is the CEO and founder of Burch Creative Capital. He has a rich 40 year career both as an entrepreneur and investor. He has participated in the rise and growth of over 50 companies. He has a rare combination of intuitive understanding of customer behavior and international sourcing experience. Mr. Burch is well known for making innovative ideas have an impact in the world. His most successful venture to date is Eagle Eye Apparel. He started the company with his brother in 1976 with only $2000. Eagle Eye grew at a phenomenal rate and was eventually sold to Swire Group for $165 million. After the Eagle Eye sale he left fashion and went to investment. He was an early investor in the successful IPO of Internet Capital Group
Mr. Burch’s investment portfolio is very diverse. He has investments in fashion, real estate and technology. He has developed luxury homes in Nantucket, Florida, Southampton, New York and Palm Beach. He has also partnered with renowned architect Phillip Starke and Alana Faena, an hotelier, to develop the Faena Hotel Universe. He has also partnered with comedian and entertainer Ellen DeGeneres to launch her lifestyle brand ED in 2014. Nihiwatu and Cocoon9 are two are other large companies in Mr. Burch’s portfolio.
Mr. Burch believes that we are at an unprecedented nexus of fashion and technology. Design is playing a vital role in the creation of new technologies. He gives the example of Terese Alstin and Ann Haupt who have made bike protection fashionable. The two have created an airbag for cyclists that is won around the neck. During an accident the airbag pops out to protect the rider’s head. During normal riding the airbag offers an obstructed view of one’s surroundings. Mr. Burch believes that this example is just one of many that shows a future where technology and fashion create a more beautiful place to live in.